Building a Brand New Church's Complete Digital Ecosystem — From Identity to Audience, From Zero to Operational.
As Head of Digital Production at Total Man Assembly — a newly independent church launched in 2024 — I am building and managing the entire digital operation from scratch, leading an 18-member volunteer media team while handling strategy, content, branding, livestreaming, SEO, and analytics simultaneously.
- Client Total Man Assembly
- Date May 2024 - Date
- Service Full Digital Operations · Faith-Based
- Address Ibadan, Nigeria
The Challenge
Total Man Assembly launched as a branch of The Stone Church in 2024. With no existing digital infrastructure, no established brand identity, and no audience of its own, the church needed to build everything from zero — quickly, consistently, and on a volunteer budget. As Head of Digital Production, I took full ownership of that build.
This is a current, ongoing engagement. Every result listed here has been achieved part-time, as a volunteer, out of genuine commitment to the mission.
What I Did
- Designed the complete brand identity — logo, color system, typography, and brand guidelines
- Built and SEO-optimized the church website on WordPress and configured Google Business Profile.
- Launched and manage all social channels — publishing an average of 4 posts per week across Facebook, Instagram, YouTube, TikTok, and WhatsApp (daily).
- Livestreamed and produced 210+ services — editing full recordings, audio downloads, and short-form clips for each.
- Lead and coordinate a 10-member volunteer media team across projection, photography, videography, streaming, and sound
- Integrated a ‘Sermon-to-Social’ AI pipeline using ChatGPT, Claude, and Gemini — reducing content production time by 50%
The Results
Relevant Links
Click these links to see the results in reality.
- Instagram – @totalmanassembly
- Youtube – @totalmanassembly
- Tiktok – @totalmanassembly
- Facebook – @totalmanassembly
- Current Website – thestonechurchtma.org
- THe new website is under construction at the moment
Tools Used
WordPress | Meta Business Suite | YouTube Studio | Adobe PhotoShop | Adobe Lightroom | Capcut| GA4 | Google Business Profile | ChatGPT | Claude | HTML | CSS | Livestream Infrastructure
“Most people see a volunteer role and assume it is minor. At Total Man Assembly I am running a full digital operation every single week. The fact that I do it out of genuine commitment to the mission is exactly what makes it real.”
— Adedoyin Muyiwa James